Find !

Sarah is diagnosed with PMDD ( Premenstrual dysphoric disorder / Late Luteal Phase Dysphoric Disorder ), which is a severe and disabling form of Premenstrual Syndrome, PMDD caused extreme mood shifts which disrupted her work and damaged her relationship, it affects 1.8–5.8% of women in their childbearing age and symptoms may worsen over time, unfortunately she was the one among them. Due to the similarity of symptoms leads physicians and mental health professionals misdiagnosed her condition as Bipolar Disorder, which is a major mental illness, and she had been treated with heavy antipsychotic drugs by previous hospital.

I could find many women around me who are affected with PMDD and menstrual psychological issues and majority of them are not aware of their own pattern of behavioral transitions because of the hormonal changes and its influence on their life.

I’m planning to interview a few Women, with different degree of mood swings and their Family and Health + Mental Health Professionals ( Psychology / Psychiatric )

Being a woman and coming across many women with such mood swings on a day-to-day basis, I think it’s a serious issue that needs to be addressed. I have only a vague idea about this medical condition, other than my own experience. 1.8–5.8% of half of the world population is a large number.

If we can find a solution, then It can make a positive impact on many lives and families to lead a peaceful life.

HMW Statement

How might we help women to identify PMDD as early as possible and reduce its impact on their life ?

Design Process

Observe & Interview

  • Interview Guide
  • Interview / Context Enquiry Data
  • Life of a PMDD Sufferer

Space saturate and POV

Space saturation and clustering are techniques for making sense of the raw data collected in observations and interviews. Organizing and analyzing this data will help you define a Point of View (POV) statement: a problem statement that you can work towards solving with an invention.

Empathy Map

Composite Characters / User Persona

Composite Characters / User Persona

Sarah, a busy IT professional, NEEDS to know whether she has some mental or behavioral problem, BECAUSE of the issue that happened due to her unintentional responses and it started impacting per personal and work life.

Composite Characters / User Persona

Sarah, a busy IT professional, NEEDS to know whether she has some mental or behavioral problem, BECAUSE it started affecting her personal life and career.

Ideate

Prototype

Prototype #1 – Clickable prototype link

Prototype #2 – Spreading awareness to the society

MINIMUM IMPACT ON THEIR LIFE – If we can spread awareness to the society, the understand and the support which women are going to get from society and family will increase thus we can reduce the magnitude of the loss and other destructions on their lives.

Test

BMC / BCC

A business model is a design for the successful operation of a business that takes into account the following elements: key partnerships, resources needed, details about how you will sell and distribute, and a plan to earn more than your costs. The Business Model Canvas (BMC) is a tool for planning, describing, and revising this business model.

Whereas the BMC is used for external, customer-facing products and services, the Business Case Canvas (BCC) — a modified version of the BMC — is used to plan, describe, and revise the business case for internal processes and services.

IMPACT

TO ADD – A business model is a design for the successful operation of a business that takes into account the following elements: key partnerships, resources needed, details about how you will sell and distribute, and a plan to earn more than your costs. The Business Model Canvas (BMC) is a tool for planning, describing, and revising this business model.